Love & Love, for Couples in Love

As the first Chinese brand that designs silver accessories for couples exclusively, Love & Love has had a lot of experience dealing with young couples. The brand's silver necklaces, rings, pendants, and bracelets really connects with young Beijingers today.

I visited its location on the 2nd floor of An’zhen Hualian Plaza, to look for a potential gift to two friends. The shop assistant told me that Love & Love originated from Shenzhen,  and used 925 silver for all their products. Inside the counters displayed many accessories in pairs. Most featured simple designs, which I liked. After some searching, I picked out a pair of necklaces with key-shaped pendants, to show that each person is the “key” to the other’s heart. The shop assistant commented that the necklace pair was one of their more popular designs.

The price for this pair of necklaces was RMB 1186, RMB 658 for the larger pendant, and RMB 528 for the smaller one. Generally, prices for rings and bracelets ranged from RMB 100 to RMB 1000 each. The necklaces and pendants, on the other hand, cost RMB 200 to RMB 900 each. Despite its theme, the items at Love & Love are sold separately. After all, sharing one’s love does not imply sharing one’s checkbook.

What I appreciated:

Necklaces with key-shaped pendent

What customers appreciate:

Special themes for couples