Passing by the Bairong World Trade Center lately, my attention was drawn to a window display for Luis Vigin brand of men¡¯s apparel designed by a famous French designer. I decided to visit.
In the Shop
As I entered the Luis Vigin Men¡¯s Apparel Shop, a shop assistant greeted me immediately and made a brief introduction to me.
Luis Vigin is a brand of quality men¡¯s clothes created by French famous dress designer Iroo in 1961, whose design style embodies the word elegance. The general agent of Luis Vigin in China set up this beachhead at Bairong World Trade Center, and a clothes factory in Beijing. In addition, they have set up ¡®corners¡¯ at many large stores such as Wangfujing Department Store, Pacific Department Store, New World Department Store, Zhongyou Department Store and Guiyou Shopping Center.
This shop at Bairong World Trade Center is the leading one that offers three benefits to its customers. Firstly, all sizes are available, even for very tall foreign customers. Secondly, the shop provides custom-tailoring service. Thirdly, the shop offers attractive discounts. The ¡®corners¡¯ in department stores have to grant discounts in line with the promotional activities planned by the stores. But customers can get discounts up to 50-60% at the shop that are much higher than elsewhere, and if you buy at least ten items of clothing, you may get a discount up to 65%.
Price tags I saw here were as follows: business suits RMB 1900~6000, most of them around RMB 3380; shirts RMB 200~1180; T-shirts RMB 480~1000; neckties RMB 158~468; leather belts RMB 780~1300; leather wallets around RMB 258.
What I appreciated
Agreeable shopping environment, quality men¡¯s apparel, attractive discounts.
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