Top of the line...Cuddly toys?

After opening two luxury fashion stores for women in the China World shopping mall – Massimo Rebecchi and Konplott – Helen Sun decided to try something new for her new store. This time, she's turning to high-end cuddly toys.

This Steiff store, the first of its kind in China, stocks an assortment of the classic mohair teddy bears and animals, famous worldwide as favorites of children everywhere. However, Steiff's toys don’t just attracting kids. The detailed craftsmanship of their bears alone makes them great collector items.

I was enchanted by the adorable limited edition bears, including one playing violin in a purple dress (RMB 3,980), a bear in a pilot's outfit (RMB 3,880), and one in full bridal attire (RMB 1,480). The piece de resistance, however, is their Steiff 125th Anniversary Teddy Bear, made of golden silk mohair, with sapphire eyes set in yellow gold and surrounded by diamonds.

What I appreciate

The Steiff 125th Anniversary Teddy Bear

What customers appreciate

The classic mohair teddy bears