Unlike many other cosmetic brands, Chinfie likes to focus on keeping the prices reasonable for consumers, while still maintain a high level of quality expected from a brand name.
I visited this Shanghai company's outlet near the entrance of An¡¯zhen Hualian Plaza. Inside, I found three types of products: cosmetics, skin care, and fragrance. The shop assistant told me that their most well-known product is its moisture lotion (RMB 68 for 100ml). I put some on my hand until it¡¯s fully absorbed. The smell was refreshing and the skin does not feel oily at all. Considering Beijing's air, I could see why it's so popular.
Chinfie recently started making fragrances. One such fragrance, the Chinfie YiQing Fragrance, makes the wear feel like she's on the beach.
Most of their cosmetics cost between RMB 50 to RMB 300. While fragrances cost RMB 100 to RMB 400. The shop assistant could speak basic English.
What I appreciated:
The moisture lotion
What customers appreciate:
Low prices; professional service
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