Enea: 50% off for the Spring Festival and Throughout the Year

The Enea apparel shop, situated on Wangfujing Street, catches your attention with deep discounts loudly advertised by the entrance door. I walked by the shop right before the Spring Festival, in early February, and could not but notice a pair of thick casual pants marked down at RMB 29 (EUR 3? USD 5? Is this for real?), and a black women’s coat discounted at RMB 189!

Girls’ casual wear is offered in bins and racks by the entrance door: sweaters and coats with hoods come in pink, purple, blue, and white. Boy’s wear is hung on the racks towards the back of the shop. According to a hospitable shop assistant, their merchandise is manufactured in Guangzhou, a city renowned for its textile industry.

Prices ranged from RMB 29 to RMB 289 after applying the 50% discount.

The shop assistants could not speak much English. Be sure to bring a paper and a pen to jot down a few figures while you bargain.

What I appreciated:

A long grey overcoat

What customers appreciate:

Low prices, diligent service