Etam is a well-known brand in Europe. In China, they own a chain of clothing stores which focuses on ladies aged between 22 and 32. Some of their articles are suitable for work, some for leisure. The style is very different from in Europe.
Most of the out-fashioned products are discounted to 30-50% of the original price. New arrivals are seldom on sale.
Some of the clothes in my wardrobe are from Etam, but I never paid full price for them.
What I appreciated:
Special designs, discounts
Fashionable merchandise, great prices
A precious Chinese stone seal livens up your room
Exploring the mystery of Dongba culture
Feel Shanghai's Tailor-made Clothes
A Beijing specialty shop near the Forbidden City