Feel 100% at 50% Off

50% off! I could not help but pause when I came by this attractive sign. Just as excited as other customers to get my fair share of the bargains at hand I rummaged into the bins.

Feel 100% is known to offer quality casual wear at reasonable prices. The brand originates from the Guangdong province. It opened many stores in Beijing, often near universities and busy shopping areas. The client base of the brand is made of fashion-conscious young customers. The store I visited is situated on Wangfujing Street, the famous pedestrian street near Tian An’ Men Square.

This outlet is neatly decorated and orderly. Sweaters and scarves are displayed by the entrance door, coats and outerwear hung on racks. Jeans, designed for both girls and boys, are to be found to the back of the shop.

A service-minded shop assistant recommended an orange and blue cotton jacket priced at RMB 398 before discount (EUR 38, USD 42). I checked it carefully and saw the seams had been sewn pretty tightly, and the feel of the material was soft and warm.

Because I visited the shop right before the Chinese New Year, most of the apparel offered was in red, pink and orange tones – colors of happiness in the minds of Chinese people.

Prices range from RMB 98 to RMB 498, before the 50% discount.

What I appreciated:

The orange cotton jacket I was shown

What customers appreciate:

Reasonable prices, fashionable looks