A European brand with a huge market in Asia, Artini has opened 8 chain stores in Beijing. They cater to the refined and tasteful women, offering sophisticated and elegant European style jewelry.
I found an outlet in the ShuangAn Plaza by the west N. Third Ring. The patient shop assistant explained to me about their jewelry. She said each piece is made from precious stones like crystal, crystal glue, gold, and platinum. She recommended two series of decors: the Wedding Collection and the Classic Phoenix. I took a close look at an exquisite necklace from their wedding collection. The chain is wrapped in 18K gold, and the gorgeous pendant is made from crystal glue.
In addition to jewelry, Artini also offers fashionable glasses and leather belts. Prices range from RMB 100 to RMB 2000. If the customers spend over RMB 2000 once, they can receive a 5% discount on future purchases.
What I appreciated:
The classic phoenix series: simplicity and elegance
What customers appreciate:
Various levels of prices, the hospitable shop assistants
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