Traditional Chinese apparel with a modern touch

As I walked along the North 3rd Ring Road, I stumbled upon a women's apparel shop with a strange name, Blur. Curious about the shop's name, I decided to take a look inside.

According to the shop assistant, Blur Apparel owns many chain outlets in Beijing. She says that the Blur’s business philosophy is to design Chinese apparel mixed with modern elements. So people cannot categorize them as either traditional or modern style.

New arrivals were displayed on the walls, while older styles hung on the racks at 20% discount. As I looked around, I saw that most patrons prefered bright hues with intricate designs. The shop assistant recommended a Chinese style ladies' jacket with a deep white hue and green bamboo designs on the front. The sale price was RMB 228 after a 20% discount.

Customers may request unique apparels made to order. It takes about one month, and there is just a little surcharge. Unfortunately, the shop assistant does not speak English.

What I appreciated:

The traditional Chinese winter jackets in white

What customers appreciate:

Low prices, high quality