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Gymnastics Star becomes Entrepreneur

[ From: Maggie Cheung | Published: 2007-11-04 Views: 1137 | Booked times: 54 ]

As gymnastics is one of the most popular sports in China, Olympic gold medal-winning gymnasts enjoy quite a lot of fame. Li Xiao Shuang, China's first Olympic gymnastics all-around champion, used this fame to open his own line of sportswear - Lixs.

 

There is a Lixs shop located on the 5th floor of Anzhen Hualian Plaza, right next to the escalator. The shop carries sportswear, hats, bags, shoes, etc.  Although Lixs cannot compete in name-recognition with juggernauts like Nike or Adidas, it does have the advantage of a much lower price, while still maintaining a high level of quality in most people's opinions.

 

Inside the shop, two walls of the shop displays sports clothes, while the shelves in the middle hold shoes, hats, and bags. Although you cannot bargain, the store has a section where clearance items get a 40% discount.

 

What I appreciated:

The black baseball hat

 

What customers appreciate:

Famous gym athlete; the low price

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Shopping in Beijing: As gymnastics is one of the most popular sports in China, Olympic gold medal-winning gymnasts enjoy quite a lot of fame. Li Xiao Shuang, China's first Olympic gymnastics all-around champion, used this...