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Will you be another repeat customer?

[ From: Maggie Cheung | Published: 2008-02-01 Views: 1199 | Booked times: 55 ]

I couldn¡¯t help but pause when I walked by Yilaka, a casual wear shop whose name means ¡°apparel that attracts more repeat customers.¡± I imagined most customers first visited this shop because of its funny title, like me.

 

Due to its location near several universities, Yilaka caters mostly to young customers who make up their base. I noticed that the shop has apparel for both young men and young women, with a nice selection of leather jackets, sweaters, colorful shirts, hats, scarves, and other fashionable items. Garments displayed near the entrance were mainly for guys, while ladies clothes were located further in.

 

The shop girl recommended me a yellow jacket with a matching brown hood priced at RMB 338. The material is sheepskin, which is very soft. A close examination showed that that the stitching was quite good. At only RMB 270 after a 20% discount, the leather jacket was also quite cheap.

 

Prices ranged from RMB 70 to RMB 500. In general, the merchandises get up to 20% ~ 40% off. If you want to haggle, bring a pen and paper.

 

What I appreciated:

The yellow jacket

 

What customers appreciate:

Reasonable prices, fashionable design

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Shopping in Beijing: I couldn't help but pause when I walked by Yilaka, a casual wear shop whose name means "apparel that attracts more repeat customers." I imagined most customers first visited this shop because of its f...