As one of the first American cosmetics companies to arrive in China, Maybelline has enjoyed a large following in this country since the 1990s. Despite the fierce competition from other international brands in recent years, Maybelline still has a huge customer base due to its proven quality and low price.

I went to Maybelline’s outlet on the 1st floor of Anzhen Hualian plaza. The shop assistant, who can speak a little English, introduced me to their new lipstick for this winter, Hengjiuxuanjin – Forever Golden (RMB 49). The lipstick gives off a golden shinning color within the traditional red, giving off a mysterious vibe.

For a traditional best-seller, try the Sky High Curve mascara (RMB 69) that has been popular since it first hit the market. It’s excellent at making the eyelashes longer and curlier, while maintaining the shape for a long time.

The prices for the various kinds of cosmetics range from RMB 20 to RMB 100. Sometimes you can find items on sale at 20% to 30% discounts.

What I appreciated:

Sky High Curve Mascara

What customers appreciate:

Traditional honored cosmetics brand at low prices