Whole Cool, a Beijing-based brand which designs apparels for middle-aged females, helps the more old-fashioned ladies get a makeover. Curious, I visited Whole Cool¡¯s outlet near middle North 3rd Ring Rd.
When I walked in, the shop assistant inside was helping a female patron try on a pair of modern-style trousers (RMB 388). The customer was an old-fashioned Chinese woman, who although a bit embarrassed for wearing something different, found it to her liking because it¡¯s still fairly conservative. I examined the trousers myself, made from terylene and cotton, and felt thick and comfortable. The colors mix yellow with grey.
The store currently feature sweaters, skirts, scarves, and jackets for the winter season. The shop assistant introduced me a maxiskirt with matching boots, highly popular with their customers. The maxi is brown(although also available in other colors) with a simple yet elegant design, is priced RMB 728.
The prices for the maxis range from RMB 600 to RMB 900. Sweaters costs RMB 200 to RMB 400, and other items costs RMB 100 to RMB 500. You can bargain a little bit. But be sure to have pen and paper ready, because the shop assistant might not speak English.
What I appreciated:
The maxi in brown
What customers appreciate:
Beijing-based brand, fashionable designed for middle-aged women