Korean cosmetics, along with their electronics and cars, have recently become very popular in Beijing. One such recently popular cosmetics brand is Kala Kala, known for its solid quality at low prices. Until now, it has opened 10 outlets in Beijing. The outlet I went to is located on the East side of the N. 3rd Ring Road.
As it is near a major university, college students make up most of Kala Kala's customers. The other customers told me that they prefer this brand for its affordable prices compared to other famous brands.
The shop assistant echoed the shoppers sentiments. She told me the business philosophy of Kala Kala is to offer good cosmetics products with natural ingredients at reasonable prices. She recommended a series of 4-in-1 moisturizing products (RMB 182) widely used for the dry Beijing weather.
As I walked around the shop, I saw mainly lipsticks, make-up kits, and eye blacks. There were also some products for young men, like creams and moisturizing lipsticks.
Prices for individual items range from RMB 28 to RMB 58, although they do have packages at higher prices. The shop assistants could speak a little English.
What I appreciated:
The series of moisturizing products at low price
What customers appreciate:
Low price, good brand
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