Mature women getting a makeover

Yue-sai Kan, owner and founder of Yue-sai cosmetics, fully understands both the traditional Chinese culture and modern western fashion. She has devoted her life on how to make mature women look more beautiful and elegant.

Curious, I visited the Yue-sai near the entrance of Anzhen Hualian plaza. The shop assistant told me that the brand focuses on women 30 or older, rather than young ladies.

Lipsticks are the most popular items in the shop. You can pick from 9 different hues, which the shop assistant can help you choose. Give their new Miguang (迷光) lipstick a try, which has a shimmering silk look. This specially designed lipstick for the cold winter season, priced at RMB 69, comes in rose red, deep red, and light red.

Besides lipsticks, Yue-sai also offers body lotion, face lotion, and UV-protection gel. Prices range from RMB 50 to RMB 300 individually, and can be cheaper when bought in packages. The shop assistant speaks Basic English for simple conversations.

What I appreciated:

Lipsticks of Miguang in light red color

What customers appreciate:

The famous brand, designed for middle-aged women