Kappa is an Italian sportswear which has become very popular among China's the younger generation. One reason is that Kappa's style combines sports with leisure perfectly. Compared with other well-known international brands, Kappa sportswear are more adjustable to your figure and make you look more fit.
I went to the Kappa shop on the 5th floor of Anzhen Hualian Plaza. Some of the older autumn merchandise displayed at the front of the store at a discount, while new arrivals for winter hung neatly on the walls.
Inside, I picked out a pair of deep blue sports trousers for women priced at RMB 428. It was surprisingly thick and warm, with two red thin lines sewn on each side. The main material included terylene and a little cotton. The shop assistant then showed me their most popular female apparel this winter, a wadded jacket with simple black design a tiny logo on each sleeve. The price was RMB 698 for a female style, a similar jacket for men with the same pattern cost RMB 876.
These young shop assistant could speak a little English. She told me that customers could get a 10% discount for purchases of over RMB 600.
What I appreciated:
The wadded jackets designed for the couples
What customers appreciate:
Popular brand, fashionable design
Simple designs for simple lifestyles
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