The melody of permanent white & black plays

There is a high-end department store called Sogo just located besides the exit C of Xuan Wu Men subway station. Stroll to the building's 3rd floor, and you will notice a ladies clothing outlet consisting of only two simple color, black and white.
Inside you’ll find the brand La pargay. Originally from Italy, the brand ironically took off in China due to the dedication of a famous Japanese designer instead.

Their main products are pants, jackets, skirts, and sweaters. These are very popular among 20ish girls with strong distinguished personalities. One common thread is that the design style tends to be neutral, and the color choice is either black or while, So it's very suitable for those ladies who possess a little boyish side.

I particularly liked those stylish belts (RMB280-880). They were made from shining black cow leather decorated with a glaring “diamonds”. The design looked very exaggerated and reminded me of the Rock & Roll fashion style.

Apparel prices hover between RMB 280 to 980. Matching accessories, such as sunglasses, hats, and headscarves cost between RMB 160 to 640.

What I appreciate:
shining belt, well-fit pants.

What customers appreciate:
unique design style, simple color combination