Americans are likely familiar with Esprit, a popular brand for clothing in US. First created in California, Esprit has become a well known global brand, with several outlets in Beijing.
This Beijing Esprit store, sheltered at 4th floor of Pacific Center, carries most of Esprit¡¯s Fashion, from casual wear to underwear, from handbags to kids¡¯ clothes, all at discounted prices. The products are made in Shenzhen and Shanghai. However, the design comes from its headquarters back in the US, in keeping with its western style and quality. The price is a huge attraction for tourists and expats alike, who make up 40% of the store¡¯s customers.
The shop has many sections; the businesses-casual section carries shirts, jackets and ties of various designs and colors. Prices range from RMB 200 to RMB 500. The cut and stitches are well done. The women clothing and undergarment area features a wide range of clothing for females.
In casual wear area, T-shirts sell between RMB200-RMB 300, and jeans between RMB 200- RMB 400. They come in various colors: white, black, sea blue, light green, dark blue, light pink. Don¡¯t hesitate to ask the shop assistants to help you find your favorite mix and match. Make sure to look at the discounts. During my visit, all casual wears were 50% sales off.
What I appreciate
The design of the clothes
What customers appreciate
Fashionable western design at low prices