This shop offers cosmetics just for young girls. They carry the world-famous Anna-Sui brand that is gaining popularity in Beijing.
This exclusive store is decorated as a girl¡¯s bedroom. Some bottles of nail polish, foundation make-up, and perfumes on display are set on dressing tables, which are painted in high polish black. According to the shop assistant, the cosmetics and perfumes are imported from Japan and Hong Kong. The gift wares are made in China.
To meet the very diverse needs of their young customers, the shop offers three series of cosmetics with three different characters: Collette, Kiki and Lulu. Collette is sold to the ¡°pure and quiet¡± kind of girl, named gentlewoman. Kiki is for extroverted girls. Lulu is tailor-made for girls who feel special about themselves.
Prices range from RMB 50 to RMB 500.
What I appreciated:
The style of the store¡¯s decoration
What customers appreciate:
Various levels of prices, cute packaging with high-quality cosmetics
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