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With so much hype recently for Uniqlo's third store in Beijing, I decided to see just what Japan's leading clothing chain is about. In case you're not familiar with the brand, the name Uniqlo stands for "unique clothing", which is what it offers.
The store is spacious, occupying almost half the floor. Although there are jeans and skirts, most of floor is covered with T-shirts. T-shirt costs RMB 150 to RMB 250 each at regular prices. While Jeans range from RMB 200 to RMB 600. I happened to enter a sale period, where the shirts were sold for RMB 99, or two for RMB 169.
What attracted my attention is the UT Project. UNIQLO launched the UT Project in 2007, featuring limited-edition t-shirts designed by renowned artists, designers, photographers and musicians. I like the T-shirt patterned with Jean-Michel Basquiat works. Those depicting skeletal figures and mask-like faces feature boldness and self-meditation.As with other T-shirts during the sales period, it cost RMB 99.
Shop assistant could not speak English, but it¡¯s not necessary as all prices are clearly marked.
What I Appreciate:
What Customer Appreciate:
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