Amphroa is a British brand, specializing in essential oils. It recently opened several stores in upscale areas of Beijing. I visited the shop in the Shuang¡¯an Plaza. There, customers can buy essential oils, body lotions and wash, face masks and so on.
I noted several interesting lines: Rose Beauty, Tea Plant Oil Therapy, and Lavandula Care. According to the shop assistant, the products are made in Qingdao, but they are formulated in the UK. Prices range from RMB 30 to RMB 500. During certain periods, most of the merchandise are on discount.
To first-time customers, shop assistants suggest to try just a small number of products adapted to their special needs. For example, one kind of salt for wash includes rose as its main ingredient (RMB 20).
What I appreciated:
Low prices, helpful shop assistants
What customers appreciate:
Interesting products, wide price range
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