"Funny, Out look wear, Well-being" is the slogan of Body Pops, a sweet-candy-like undergarment brand favored by the younger generation. It is well known for its exaggerated bright color, comfortable material and extremely cute design.

You can find Body Pops outlets at almost every famous big-scale department store and shopping mall in Beijing. I found one at Pacific Century Place in the Chaoyang district. Since all the Body Pops outlets have a predominantly pink display, it is easy to find.

The most popular products are the colorful seamless bras (RMB100-RMB200) combined with ribbons and laces. It’s trendy in Beijing that undergarment can also be show on the outside. So young girls with sensitive fashion taste tend to choose feminine bras to go with their outfits.

The material Body Pops use range from natural 100% cotton to soft silk, to meet various needs. The panties (RMB68-RMB100) can either be bought with bra or separately. The newest concept Body Pops promoted for the season was “Mix & Match”, matching panties freely with bras of different colors and material for extra variety.

Other popular products includes pajamas (RMB300-RMB400), stockings (RMB100 - RMB150) and cartoon socks (RMB30 - RMB50).

What I appreciate:
lively design, comfortable material

What customers appreciate:
cute concept, reasonable prices