A diamond is forever in China too

Though an established brand in the US, Simon G.’s recent opening at The Place represents the jeweler’s first foray into the Asian market. And everything in this carefully designed and planned store is focused on pitching their products towards its new customers. Recognizing the needs for most of their clients, there is a strong emphasis on the bridal theme.

The jewels themselves are certainly enough to impress you and your significant other. The designs are glitzy and innovative, with a focus on two-tone coloring and creative placing of stones. The materials used are also of premium quality, with the majority of pieces fashioned from 18 carat gold or platinum, featuring the most precious of stones. Those who find some of the designs a bit too ostentatious for their tastes can choose from simpler, more contemporary designs.

Prices starts from RMB 700 for a simple 0.5 carat ring and rises up to RMB 128,000 and beyond for an extravagant diamond and gold-latticework band. The store is currently running a promotion where every purchase of over RMB 5,000 comes with a complimentary solid silver key ring, valued at RMB 666.

The shop assistants speak basic English, so simple conversation is not a problem.

What I appreciate

The great designed diamond rings

What customers appreciate

Full range of high quality and great designed jewels