In the minds of most Chinese beauties, Korean cosmetics brands are the favorite choice. So where to purchase the famous Korean cosmetics brands in Beijing? Besides supermalls, many personal exclusive agents carry the largest selections at lower prices. Borujia is one of those.
Situated near the middle of the North 3rd Ring Rd, Borujia is a newly-opened cosmetics shop which targets a population of 15-30 year old females. According to the shop owner --who worked in a cosmetics company-- their main products are Korean brands (not all of which actually make their products in Korea). The shop is divided into two rooms. Make-up items are sold in the first one. Skin care products are found in the other. Amongst the brands found on the shelves, I saw Laneige, Faceshop, and Debon.
The prices are discounted by 20 ~ 30% compared to prices in supermalls. According to the owner, Debon manufactures its cosmetics in the Chinese city of Hangzhou, though formulated in Korea. Because their distribution circuit is shorter, their prices can be maintained at a lower level. She recommended me a Debon foundation, priced at RMB 128. I tried it, and it felt soft on my skin . The fragranceI was also lighter than that of other brands.
The personal care products sold here include hair care, body care, nail polish, mask, etc., with prices ranging from RMB 10 to RMB 80. Prices for cosmetics ranged from RMB 50 to RMB 250. The owner sometimes offers free samples to her patrons, especially for new products.
Beijing Shopping: In the minds of most Chinese beauties, Korean cosmetics brands are the favorite choice. So where to purchase the famous Korean cosmetics brands in Beijing? Besides supermalls, many personal exclusive ...