Muji is a Japanese retail company which sells a wide variety of household goods. Its earth-friendliness and no-logo policy make it popular among the youth. In fact, a friend of mine in Xiamen even flied to Shanghai to buy some Muji skin care products.

The company opened its first shop in Beijing this year, located inside Joy City Plaza of the famous Xidan area. Inside I found goods ranging from pens, notebooks, apparel, and even appliances.

A trademark of the company is inventive uses for materials that might otherwise have been discarded or ignored. This result in products made from recycled materials and sold at low prices. For example, a 10-pack envelop made with recycled paper cost only RMB 10 to 20.

Shop assistant could not speak English. However, the price tags are clear, and you can't bargain.

What I Appreciate:
Earth-friendliness products

What Customer Appreciate:
No expensive packaging, earth-friendliness products