Startalent is a spacious and well-decorated jewelry shop which mainly offers diamond jewelry at moderate prices. Their marketing model is ˇ°direct from the factoryˇ±, so their prices are usually 30~40% lower than those of other diamond shops.
At the shop, delicate diamond rings and necklaces are beautifully arranged in the showcases. Diamond ore and a brief introduction to diamonds are on display, which helps customers know more about diamonds.
The shop sells three qualities of diamonds to customers: 0.30 carat (RMB 4899); 0.50 carat (RMB 9955); 1.00 carat (RMB 28800). At each level, there are a number of designs to choose amongst.
A room in the shop is devoted to jadeite: you can admire various exquisite pendants representing deities such as Guanyin, the Goddess of Mercy, and Pixiu, a mythical animal which swallows or collects wealth.
Each item is sold with a certificate from the China Jewelry Appraisal Center.
What customers appreciate
Wide variety of genuine diamonds and jadeites, guaranteed quality, exquisite designs, moderate prices.
Ferti Jewelry offers Hong Kong jewelry made in 18K gold colored in pink, purple and grey. Prices range from RMB 125 to RMB 1800. At the time of my visit, customers could get 30% off for gold jewelry without diamonds.
Diamond based jewels are priced dearer, of coure. You can find necklaces for around RMB 3000.
Of note: a 18K platinum necklace with a heart-shaped drop, a big diamond at its center, and .small diamonds on the left side of the heart. It was priced at RMB 3050, and discounted to RMB 1800.
Beijing Shopping: Startalent is a spacious and well-decorated jewelry shop which mainly offers diamond jewelry at moderate prices. Their marketing model is ˇ°direct from the factoryˇ±, so their prices are usually 30~40...